If your business offers automotive repair services in the New England area, why waste money on having your ads viewed, or clicked on by someone looking for a body repair in Arkansas? Location specific targeting is a very important part of making sure your PPC dollars are not wasted on unqualified leads. PPC service providers such as Google, Microsoft, and Yahoo all offer Geo-Location ad filter features based on both location-specific keywords and IP addresses.
Take advantage of these features to get the most out of your ad budget.