3 Costly PPC Mistakes to Avoid in 2014

Most people understand the power of paid search:

Traffic to your website = New customers = Increased sales and revenue

However, few people take the time to do paid search the right way.  And there are three specific mistakes that I see businesses of all sizes making every single day:

1.  They are not using long-tail keywords.

In a nutshell, long tail keywords cost less and convert at higher rates.

Think about it:  who is more likely to purchase a TV?  The person who searched “TV for sale” or the person who searched “Samsung 50 inch led TV for sale”?

The common complaint about long-tail keywords is that you don’t get enough traffic.  

Solution:  add more long-tail keywords to your campaign.  Here’s a great weekly habit: go through your campaigns, grab your top three performing keywords, and throw them into the Google Ads Keyword Planner to generate additional high-converting, low-cost long-tail keywords.

2.   They are not separating their Google Ads search and display campaigns.

Google search and Google display are two completely separate animals.  And unless you monitor and track each one separately, you are likely pouring money down the drain.

Tip:  Create separate search and display campaigns.  This will help you determine where you should increase your ad spend and where you should decrease or cut altogether.

3.  They are ignoring Bing Ads.

I can’t tell you how many businesses ignore Bing Ads.  If you do not have an active Bing Ads campaign, fear not: Bing makes it extremely easy for you to get up and running by importing your existing Google Ads campaigns.

Just follow the instructions, double check your campaign settings, and in 5-10 minutes you can increase your quality traffic by about 32%.  

Not only does Bing Ads traffic cost less, but many businesses find they get better conversion rates from their Bing Ads search traffic than they do from their Google Ads search traffic.

Don’t hesitate or procrastinate!   Act on these tips today.  Every minute you wait it money lost.

This week's ClickReport.com Click Tip provided by:

Dave Clabeaux
Internet Marketing Expert

Click Tip - Archive

Pay Per Click Information & Resources
  • AffiliateGuide.com - Affiliate directory and resource center offering a huge range of web affiliate programs and affiliate information.
  • Passionforppc.com - PPC Management Services.