Geo-graphic AdWords targeting is crucial PPC practice for both small and large business. For the small business, geo-targeting helps get the most out of your ROI by displaying your ads to only your relevant, surrounding area. For the nationwide or international company, geo-targeting helps disperse your budget in a way that benefits your budget best. Don't waste your precious PPC dollars--Utilize Geo-Targeting! Here are three tips to help get you started:
Before deciding where to disperse your budget, make sure you take a good look at your customer database. It's important to know where your customers live, and you can determine this by billing information or IP address data. This will give you a broad look at where you should be targeting.
Selecting negative geo-targeted areas is also a great way to filter traffic and save you money! Not licensed to practice law in New Jersey? Don't ship to New Hampshire? Make sure you add these on your negative geo targeted list to preserve those PPC dollars!
Don't forget to think about future growth markets! You may not do much business in one area now, but in the future you may want to expand into those markets. Your PPC campaigns will always be changing so make sure to keep and eye on trends and opportunities and adjust your PPC campaigns accordingly!