Did you know that Instagram has over one billion active users? This makes it a great option if you want somewhere to showcase your business's images, photos, and videos!
If you want to grow your following and make people aware of your brand, creating a PPC campaign can produce great results. Plus, you can refine your advertising to suit your target audience and budget.
Here are our top tips for creating an Instagram ad campaign that will get people clicking on that follow button!
Consider the power of Instagram Stories
Instagram Stories launched in 2016 and is one of the most popular features on the platform. These short and snackable posts help show your business's human side and make prospective customers fall in love with you.
Over 500 million people use Stories every single day, and the Stories feed is promoted right at the top of each user's newsfeed. This makes Stories a great option to focus your PPC efforts on.
As well as static photos, you can use video ads on Instagram. Video ads can be up to a minute long in-feed and up to 15 seconds long on Stories.
Videos are great as they are engaging and hold your customer's attention. They also allow you to use sound and music too.
You can even run multiple video ad campaigns at the same time and tell a story about your brand!
Target the right people
Instagram gives you a lot of choices when it comes to targeting your ads. It uses Facebook's advertising system and data, meaning that you can target your ads with laser-sharp precision.
You can use this data to your advantage and serve your ads to the people most likely to follow you. Not only can you target prospective customers by age, gender and location, but by their interests and other accounts they follow too.
Did you know that you can target people who have already bought from you? All you need to do is upload a list of your customer's data, and Instagram will match it with its users. You can then serve these users an ad reminding them to give you a follow!
Look at user-generated content
User-generated content (or UGC) is a great way to grow your following. For example, if you own a clothing brand, it could be photos of customers wearing your products.
UGC is excellent as it's authentic and real. People will look at your advertising campaign and say, 'that could be me!'
In fact, millennials trust UGC 50% more than original content created by brands.
To get UGC, just look at the images people have tagged you in as well as brand-specific hashtags. Then all you need to do is approach them to ask for permission to use their photo.
Most people will be happy to do this for free if you tag their account.
We hope that this guide has given you some insight into the world of Instagram advertising!
How do you use Instagram to promote your brand?