Effective Strategies to Improve Your Lead Quality

One thing that you need to do consistently is to check for bad quality leads. These leads cost companies lots of money, and in addition, they hurt the results of your campaigns so it becomes difficult to tell what is happening within a campaign. While these bad leads can come from a variety of sources, for most campaigns there will be two main offenders: Bing Search Partners and Google’s Search Partners.

The first place that you should look is at your campaign that has the highest volume, but do not stop at that point. Make sure also to check:

  • Campaigns being launched for the first time
  • Campaigns where location targets have been loosened
  • New networks being targeted
  • New campaigns targeting particular devices

Once you have identified that there is a problem, you need to be very proactive in solving the problem. Start by opting out of the Bing Search Partner Program. Then, follow the following steps on the Google Display Network.

  1. Open the site category exclusions in the display network
  2. Tap on the “+” sign to expand the exclusions interface
  3. Select the campaign with the most bad leads
  4. Hit the “Add Exclusions” button
  5. Exclude categories based on your keyword performance indicators
  6. Save the changes
  7. Close the program
  8. Monitor the results

You must remain proactive about locating these bad lead sources. A great way to do this is to install a CRM platform. If you do not have a CRM platform program, then talk to your client about buying one. Some suggestions for programs include:

  • Salesforce
  • Oncontact
  • Sales Act! Premium
  • Prophet
  • AIMcrm

You should already be getting summaries of these reports, so asking for a little more information so you can tweak your campaign should be no problem.


This week's ClickReport.com Click Tip provided by:

Paul Smith
Pay Per Click Consultant

Click Tip - Archive

Pay Per Click Information & Resources
  • AffiliateGuide.com - Affiliate directory and resource center offering a huge range of web affiliate programs and affiliate information.
  • Passionforppc.com - PPC Management Services.