Online marketing does not have to be limited to just Search Engine Marketing! In order to have a strong internet marketing strategy, it is vital to exhaust all channels of web-based communication. One of the most influential channels of online marketing is social media.

Social Media is a means to connect with your consumers, improve customer to company relationships, receive valuable feedback, and build your brand image. Your social media channel should be used as a platform to demonstrate company character- not necessarily to makes sales.

Facebook in particular offers a great opportunity to connect with consumers on a more personal level. In a time where the most popular online activity is social networking, your company's presence on Facebook is crucial.

Your status updates, photo sharing, and comment activity should be frequent, relevant, and engaging. Done correctly, your company's Facebook page can be your most efficient PR platform. Here are some statistically based tips and tricks to help you get the most out of your Facebook Marketing:

• Facebook has 901 million monthly active users
• 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads
• Photos gets the most "Likes" and "Shares"
• Text Updates get slightly more comments than photos
• Posts with self-referential words like “I” and “Me” tend to get more likes.
• Posts published on Saturdays and Sundays receive a higher percentage of likes than those posted during the business week- and Thursday is the lowest day for generating likes.
• Content posted later in the day gets more likes and shares likes peak around 8 PM EST, while shares peak around 6 PM EST.
• 60% of people are willing to post about products/services to FB if they get a deal or discount