Google Ads saw a series of improvements to image extensions and now a selection of stock images that were previously prohibited can be used.
Google is slowly relaxing its policy towards the use of stock photos in image extensions. Recently, it allowed the use of some stock images, which means that you no longer need to source your own visual materials.
Here's a summary of most of the image extension updates and how they can boost your sales.
Create Image Extensions for Google Ads Using Stock Photos
Google is making it easier to use image extensions by providing a searchable library of stock photographs that can be used in ad campaigns for free. This update is being implemented in response to comments that finding unique pictures might be difficult for many people who want to enhance their ads using image extensions.
When asked to select a visual for an image extension, you can now select "Stock Images" - a great change that means you don't have to hire a professional photographer to get your own images. After you've found a photo you want to include, crop it to a square or landscape layout before adding it to your extension. Google suggests adding at least three related visuals in image extensions as a best practice.
Desktop Ads Now Show Image Extensions
Google will begin displaying picture extensions in desktop ads in the coming weeks. Previously, picture extensions were only available in mobile advertising.
If you're already implementing image extensions with your Google Ads, there's no need to do anything further because they'll be displayed on desktop automatically. By segmenting your performance statistics by "Device," you'll be able to see how your advertising with image extensions perform on desktop devices.
This change also affects dynamic image extensions.
Dynamic Image Extensions Become Multilingual
Dynamic image extensions were previously only available in English. They are now available in all languages. The difference between dynamic image extensions and static image extensions is that dynamic image extensions employ machine learning to identify the most relevant visuals from your landing page to add to your ad. To start using dynamic image extensions, log in to your account and go to the Extensions page. Google will integrate images from your landing pages to the applicable ad groups in your Search campaigns once you opt in.