When you are running a pay-per-click campaign, it’s essential to make sure every dollar counts. This is why pay-per-click reporting is so important. A solid reporting tool can help you identify the customer journey, see which keywords are doing well and where there is room for improvement. All pay-per-click systems come with their own dashboards which provide you with information, and often, these do the job well.
However, this information can often not tell you the whole story. As an example, Google Ads came under fire at the end of 2020 for limiting its search term reporting and not including all queries in its report. So, what are the five must-have pay-per-click reporting tools that all businesses and agencies should be taking advantage of? Let’s take a look.
Our ClickReport system will monitor your pay-per-click account for potential click fraud, ensuring that you save money on any suspicious clicks. You also receive a comprehensive reporting system as part of your package too. Our system shows you the IP address of everyone who clicks on your ad, the website they came from and the keywords they used. It can help you build information about the people visiting your website and what their intentions are. You can even monitor the performance of your web pages, seeing which ones are bringing you the most conversions. Click Report lets you track and watch all your pay-per-click campaigns from beginning to end.
2. Agency Analytics
Designed for pay-per-click agencies, one of the benefits of Agency Analytics is that it can help agencies create simple reports for clients. Reports can be personalized according to the client’s specific needs and data automatically updated.
If you’re working with lots of businesses, this can be a real time-saver!
One of the things we like about Swydo is that it automatically tells you if the metrics you are starting to drop, using an easy-to-understand traffic light system.
This means you can dive in and make changes before any minor issues become major problems.
One of the advantages of Octoboard is that you can report on all your marketing in one place. As well as pay-per-click, you can monitor your search engine optimization, email marketing and company reviews in one dashboard, saving you lots of time.
5. Dash This
Ideal for both agencies and businesses, Dash This is big on collaboration. Dash This allows you to give different people various levels of access, making it easy for them to see what is going on with your pay-per-click reporting at any one time.
We hope this guide has given you lots of valuable insight into the pay-per-click reporting tools currently out there.
Don’t forget, if you’d like a free trial of our Click Report pay-per-click reporting tool, you can try us out for ten days.