How to Use Google Ads Lead Form Extensions

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Google extensions are a fantastic way to add extra information to your Google Ads, and encourage customers to give you their details.

One of the extensions you can utilize is a lead form. In this article, we’ll look at the advantages of setting a lead form extension up, and how you can customize it to your specific needs.

What is a lead form extension?

A lead form extension is a specific type of extension offered by Google Ads. Prospective customers can click on the lead form’s call to action to automatically provide their details.

You can use them not only across search campaigns, but video, discovery and display campaigns too.

The advantage of lead form extensions is that they are pre-filled, meaning that customers can send their details to you with just one click.

Why implement a lead form extension?

It can be challenging to get leads for your product or service. A lead form extension allows people to give you their details, without them having to click through to your website.

When a customer completes your lead form, Google will save their details in a table that you can download.

You can also integrate your lead form extension with selected CRMs, meaning that you don’t have to manually input your prospective customer’s information.

How to create a Google Ads lead form extension

Creating an extension is easy. Just go to the Extensions menu and click on ‘lead form extension.’

You can then choose a headline and description to describe your form, and select the questions you want to ask.

You can ask up to ten questions, including:

·       Name

·       Job title

·       Company name

·       Phone number

·       Email

·       Town/city

·       Zipcode

·       State

·       Country

You can also ask questions relating to a specific industry. For example, if you work in the auto industry, you can ask customers what type of vehicle they own and what vehicle they are interested in buying.

Finally, choose a call to action that will encourage customers to complete your form. The more persuasive, the better!

Things to bear in mind when creating lead form extensions

There are some things you need to consider when building a lead form extension. Here is what you need to bear in mind.

·       You can only use lead forms at campaign level, and you can only have one lead form extension per campaign

·       You need to have a good history of compliance in Google Ads in order to use lead form extensions

·       When you create a lead form extension, you need to include a link to your privacy policy. This is a mandatory requirement, so if you don’t have a policy in place, you will need to create one

·       Lead forms aren’t available in all countries. For example, they currently can’t be used in Russia

In conclusion

Lead form extensions are a great way to encourage search engine users to provide you with their details.

We definitely recommend giving them a go alongside your other extensions.

Find out more about using and creating lead form extensions.
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