Is your Google Ads campaign bringing very modest results? A PPC campaign is a complex mechanism where all the "parts" need to be in place. If something's not quite right, the result won't be great and you'll be losing money instead of making sales. Luckily, most of the time underperforming PPC campaigns just need a few tweaks here and there. Here, we're going to share with you five super-easy ways to optimize your PPC campaign so that you can start taking advantage of the power of Google Ads straight away.
1. Review and Update Your Keywords
When you initiate your PPC campaign, your adverts are planned to cover a variety of keywords; after that, you must monitor and evaluate the effectiveness of those keywords. It is common for certain keywords to perform and create more clicks than others; all you should do is delete those that are underperforming. That way you'll boost the performance of your ad and stop wasting your budget on keywords that don't bring any results.
You can also include negative keywords in your PPC marketing. Negative keywords target people who do not have the exact terms for what they are looking for. A user, for example, could be searching for "pop music" whereas your ad is on "latest hits" If you add the negative keyword "pop music" on purpose, your ad will be shown to those users and they may be interested enough to click through.
2. Improve the Performance of Your Website
Web pages that load quickly are appreciated by all internet users. Nobody wants to waste time waiting for a site that takes over two seconds to load. If you don't want people to abandon your page, you need a website that loads quickly and performs well in order to place your advertising, and your landing website or page to which a user is sent should also be swift.
There are lots of tools that will help you check how fast your website loads and offer tips for campaign optimization. We recommend using GTmetrix and Google Pagespeed Insights - both are free and very good.
3. Use Ad Extensions
Using ad extensions is critical in PPC marketing. An ad extension could be manual, which you configure, or automated, which is implemented automatically if the required criteria are met. There are various ad extensions available, the greatest of which being Sitelinks, review extensions, and call-outs. Sitelink may be used for all types of ad campaigns and allows you to customize the link text that appears in your ads as well as the URL that takes users to your page.
4. Remarket and Retarget
Remarketing and retargeting entail monitoring and tracking internet users who visit a website and then sending them advertisements that are relevant to the website pages they saw or close to their search terms. The ads can also be distributed through various social media pages. This method aids you in getting your products or services advertised to potential clients in the form of a recommendation in PPC campaigns. Most of the time, these people are not trying to buy a product and do not have a particular product in mind, but when they see your ad promoting the user is looking for, they are more likely to buy it.
5. Boost Your Copywriting Skills
In PPC ads, great writing skills are very important. Well-written ad copy is what often makes people click through, and then your stunning website copy does then rest and, hopefully, results in a transaction.
Hiring a professional and experienced copywriter to create persuasive and original content for your website is one approach to earning a decent ROI for your PPC campaign.
It should not be difficult to optimize your PPC campaign. There are various tactics you can use to optimize your campaigns, get them in front of the right people, generate leads, and increase sales.