Tweaking your ad copy during the holiday period is a sure-fire way to encourage prospective shoppers to visit your website and make a purchase.
Here are some of our top tips for creating awesome holiday ad copy that will stop the scroll and boost your sales!
1. Add some festive fun to your writing
Adding some holiday-themed words and phrases can help your ad stand out amongst the dull and uninspiring ads out there. You’d be surprised how many businesses don’t create seasonal ads!
For example, if you sell coats, say how your coats will make going out on that seasonal walk a warm and cozy Christmassy experience. If you sell cranberry sauce, tell your prospective customer that Thanksgiving dinner just wouldn’t be the same without your brand!
Have some fun with your holiday ad copy, and don’t be afraid to get creative. Just make sure the ad copy you write is in line with Google Ad’s editorial policies.
2. Include the fear of missing out
Adding some urgency to your holiday ad copy can tempt shoppers to click on your ad and make a purchase as soon as they possibly can. Using words like ‘today’ or ‘now’ can really have an impact on your festive copy.
If you’re in Google Ads, you can even include a countdown in your ad copy which constantly counts down to a pre-defined time!
3. Add an offer
Offering shoppers a discount code or promotion will put you ahead of your competitors and give your customers an excuse to buy that product they’ve always wanted!
Google Ads makes adding offers simple by providing an extension for you to include a discount or promo code. You can set an expiry date, so your promotion will only run as long as you want it to.
In addition, you can tie these extensions into specific ads, as well as see which extensions are the most popular with search engine users.
4. Use different ad copy on mobile and desktop
You can create different ads on mobile phones and desktops. Not many people know that, so it’s a strategy you can use to your advantage.
People on mobile are more likely to be looking for something they can buy quickly, so you can provide a sense of urgency to entice them to click. Conversely, people on desktops are more likely to have done thorough research, so be sure to highlight the quality of your products.
5. Tweak your ad copy
The great thing about ad copy is that you can see how your ads are performing in comparison to your other ads. Which ads are getting the most impressions, clicks and conversions? What is the average cost per click? Are some ads more popular on mobile than others?Check your festive ad copy on a regular basis, and don’t be afraid to make amends. The holiday season runs for six weeks, so you have plenty of time to refine your ads and make them amazing!