If you've recently logged in to Google Merchant Center, you might have noticed a new attribute called Short Title. Find out how the short title varies from the title attribute and when you should use it.
Advertisers can now further improve their product titles in Google Merchant Center. Google just added a new extra attribute called "short title" to Merchant Center. With this upgrade, you will be able to be more clear and to the point with your items for sale.
Where Does the Short Title Go and Where Will Your Ad Show It?
In contrast to the obligatory "title" attribute, the short title attribute is optional. The primary distinction between the title and short title attributes is as follows:
- Title attribute: Better fits the product landing page and a customer's search.
- A brief and simple identification of your product is provided by the short title attribute.
Because the short title attribute is optional, it will not always be displayed on all networks. Currently, the short title attribute will be displayed in places where consumers frequently browse, such as Discovery campaigns and Shopping Ads in Gmail.
Short Title Requirements
This attribute's current character restrictions are 1-150 characters. Google, on the other hand, suggests keeping the character count between 5-65 characters. Google warns that if you do not meet the basic requirements, your product will be rejected.
Some of the most important requirements are as follows:
Short Title Best Practices
There are several methods for optimizing your product feed's short names. The following are the primary tips for short title optimization:
Now you know pretty much all there is to know about the short title attribute. Use it well!