Answers for every ClickReport workflow

Click fraud occurs when someone repeatedly clicks on your pay-per-click (PPC) advertisements—either manually or via automation—with the intention of draining your campaign budget. Once depleted, your ads disappear for the remainder of the budget cycle, limiting visibility for legitimate visitors. While competitors are common offenders, click fraud can originate from other sources as well.

Ad networks do detect and credit some invalid traffic. The remaining challenge is operational: identifying attack patterns early, understanding campaign-level impact, and taking consistent action before more budget is disrupted. ClickReport gives you that real-time investigation and response layer.

Detection and exclusions are only part of the job. ClickReport gives your business an operational layer for faster decisions and stronger documentation.

ClickReport frames that workflow with campaign context, repeat-visitor evidence, and repeatable response steps so owners are not relying on ad-hoc exclusions alone.

1. Catch suspicious behavior early before disruption compounds.
2. Investigate root cause across IP, visitor, referrer, and keyword context.
3. Trigger response workflows consistently instead of ad-hoc manual reactions.
4. Maintain clear evidence for budget reviews and ad platform escalations.

ClickReport highlights excessive visits from the same IP address and gives you tools to respond. Exclude fraudulent IPs from your Google PPC campaigns to prevent your ads from displaying on their devices.

In practice, that means combining investigation views with alerting so you can spot suspicious traffic, confirm the pattern, and react before more spend is wasted.

While Google AdSense doesn’t offer IP exclusion, advertisers using ClickReport help protect publisher sites by blocking fraudulent traffic within their own campaigns. Reducing fraud for advertisers ultimately shields the sites that host their ads.

For security, cancellations must occur through your account dashboard:

1. Log into your ClickReport account.
2. Navigate to Account Settings.
3. Select Unsubscribe From ClickReport.

Note: Email requests to support will not cancel your account. Users must complete the in-app process.

Place the script just before the closing </body> tag to avoid conflicts with other scripts or page content.

Grab your unique tracking snippet from the ClickReport dashboard so your account ID is embedded correctly.

Yes. Ensure Google Tag Manager (GTM) runs directly on your site (not in sandbox mode). You have two options:

Using a Custom HTML tag

Paste the ClickReport script tag into the Tag Configuration HTML box and publish.

Using the Tag Template

• Open the Templates area.
• Select Search Gallery and add the ClickReport template to your workspace.
• Create a new tag using the ClickReport template.
• Enter your ClickReport ID and set the trigger to All Pages.

Use a short tag value (up to 12 characters) with A-Z, 0-9, hyphen (-), or underscore (_). Avoid spaces and other special characters.

Recommended setup in Google Ads is to set your tracking template to {lpurl} and your final URL suffix to crtag=yourtag at the account, campaign, ad group, or ad level.

Recommended examples:

• crtag=myad1
• crtag=watch_sale
• crtag=demo11-12
• crtag=bing_kw1
• crtag=yahoo-key

Avoid tags with special characters:

• crtag=$mon&
• crtag=^4cash

If you must tag a single ad URL manually, use ?crtag=google1 (or &crtag=google1 when query parameters already exist).

Google Ads and Microsoft Advertising both support IP exclusions to prevent specific addresses from seeing your ads.

Blocking in Google Ads

Open campaign settings, find the IP exclusions section, add the addresses you want to block, and save.

Blocking in Microsoft Advertising

1. Open Campaigns and choose the campaign you want to update.
2. Go to Settings and locate IP exclusions.
3. Enter one IP address (or supported range) per line and save.

Microsoft Advertising notes:

• Exclusions are configured at campaign scope.
• Platform limits can vary by account type and interface version.
• Review current platform docs if you manage large exclusion lists.

Why this matters

Platform exclusions are the execution step. ClickReport improves the decision step by identifying repeat offenders, correlating behavior across campaigns and sessions, and preserving a historical record of when and why each block was applied.

ClickReport keeps that blocking workflow tied to repeat-visitor history, campaign context, and prior actions so exclusions stay documented instead of becoming one-off fixes.

ClickReport assigns every visitor a persistent identifier alongside IP data. Investigate suspicious behavior by combining visitor IDs with device, geography, and campaign tags to spot patterns even when IPs rotate.

Those signals are also preserved in exportable investigation records, so you can revisit the pattern later or send the evidence to an ad platform when you need to document what happened.