Click fraud occurs when someone repeatedly clicks on your pay-per-click (PPC) advertisements—either manually or via automation—with the intention of draining your campaign budget. Once depleted, your ads disappear for the remainder of the budget cycle, limiting visibility for legitimate visitors. While competitors are common offenders, click fraud can originate from other sources as well.
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Documentation add-ons
- Weekly release notes cover new detection rules and dashboard enhancements.
- Use the fraud glossary to align stakeholders on terminology during reviews.
- Bookmark the automation change log to track policy updates over time.