Google Ads is an amazing tool for turbo-charging your sales but it only works if you know how to use it to your best advantage. Choosing the right keywords for your ads is crucial to your ads' success.
In this article, we'll teach you how to choose the best keywords for your ad campaign in three simple steps.
1. Use Google Trends to Do Your Research
Google Trends is a free web tool that gives real-time data on what terms people are looking for on Google and YouTube. This current keyword data gives advertisers valuable insights into what keywords are picking up steam, a keyword's long-term popularity, related searches, and other search marketing information.
However, the amount of available data through Google Trends might easily overwhelm you. Knowing the best practices for using this handy tool will allow you to get the most out of it.
When working with Google Trends, select terms that are related to your product, service, or specialty, and then examine how they are doing with your target audience. You may discover that similar keywords are way more popular with your target market, ranking higher and having more search volume.
This way you'll have a much better idea which keywords to use in your ads. In addition to that, Google Trends will make it easier to choose the right time for running each keyword.
2. Analyze Your Target Audience
To choose the optimal keywords for your ad campaign, you should first understand who your customers are, what they are browsing for, and how you would best engage them.
You'd want to know how they will interact with you throughout the buyer's journey. What are they going to ask you from the beginning to the end of the transaction?
Their word choices are indicative of the terms they will use in a Google search, which may or may not be represented in the Google Keywords Planner. It helps to put yourself in their place to know their thoughts and feelings at each stage of the buyer's journey.
3. Use Keyword Modifiers
A keyword modifier is just an additional word or phrase that can be added to a short-tail keyword. As a result, a long-tail keyword with less traffic and total competition than the initial short-tail term but more precision for your target demographic is created. These keywords are simpler to rank for and can place your company in an advantageous position during the customer journey.
Geographical keyword modifiers are ideal for developing keywords that are relevant to a given market. Intent modifiers like "cheap [keyword]" or "urgent [keyword]" might help you to target leads at various stages of the buyer's journey. Similarly, adjectives that describe the precise attributes of your products or services might assist you in narrowing your emphasis on specific groups of prospects who are looking for what your company has to offer.
There are hundreds of thousands of modifiers that may be used to generate keywords, but finding the ideal ones for your business can be difficult. Using the Google Planner will help to some extent but be prepared to spend days on the task.