At the next cocktail party, if you tell the person next to you that you run PPC campaigns for a living, they might still wonder what you do, but after learning, they may be fascinated with the stamina, intrigue, and mysterious workings of your industry. If they are thinking about changing careers, however, there are some characteristics that they must have.
A person who runs PPC campaigns for a living is a combination of Internet Technology manager and marketer. They love what they do for a living, but many people fail to thrive in an environment where results are thrown in their face every second of every day.
Since the PPC campaigner is often the lone ranger, they must be prepared to accept responsibility for everything. That includes things that are not their fault. They seldom hear positive comments, but when negative comments are passed out, the person running the PPC campaign is usually first in line. They must be prepared to accept these comments, and will not survive if they take them personally.
If a person is considering being a PPC campaign manager, then they must be prepared to work 24 hours a day seven days a week. If you enjoy going out to quiet dinners, sleeping eight to ten hours in a row, and other social activities, then you are probably not cut out to run a PPC campaign. You can guarantee that your phone will ring at the most inopportune moments and you had better answer it gracefully and immediately.
If the most fascinating thing you can imagine doing is searching for photos that will move everyone’s heart, then you might be a good candidate. Of course, the PPC manager is expected to create the perfect ad on a minutes notice, without any copyright infringements.
The world of PPC is always changing. In order to be a successful manager you must be constantly learning. You will not have a second to rest on your laurels, so you will be stuck with the phone in one ear talking to a client, while you are learning the newest tricks to help manage that client’s campaign.
The person running the PPC campaign must constantly be willing to look behind a person says and find their real motive. Just remember the client is always looking at their return on investment. Meanwhile, the advertising department is looking at engines and platforms. Your job is to find an area where the two can meet, and convince each that you have their best interest at heart.
The best PPC manager is able to take a lot of stress, and remain focused on the result. They understand that the thousands of tasks that must be completed immediately must be prioritized and completed each day, regardless of whether they are healthy or not, in a good mood or not, and even when the wife burn the toast or the car quits.
Does this sound like you or anyone you know?
This week's ClickReport.com Click Tip provided by:
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