Companies can use many different types of PPC ads. Therefore, companies can try a number of different strategies to see which one resonates best with their targeted audiences including product listing ads, remarketing, retargeting lists for search ads, and dynamic search ads.
When a PPC campaigner is talking to a company CEO, it may be necessary to define each of these terms for the CEO before you can explain all the benefits of the PPC campaign that you have designed for them.
Once the CEO begins to understand the different types of ads, and why you have chosen to combine them as you did in the campaign, then you can begin to show them how effective it is to do this type of advertising. Many CEOs do not want to be bothered with the little details, but are focused on what you are doing to grow his customer base. Therefore, you will want to show the CEO what they can learn from the campaign including:
It is also important to be ready to deal with different members of a company when working with large corporations. Each person often only sees their small piece of the company, so relating what you are doing to their part is crucial to your overall success.
For the PPC campaigner it is important to be able to discuss what you are doing with many different people within the company. So often PPC campaigners are let go not because they are not performing, but because they are unable to focus on what the people above them care about the most. Therefore, arming yourself with this information allows you to build better campaigns with the support of everyone in the company.
This week's ClickReport.com Click Tip provided by:
Pay Per Click Consultant