If you are using Google Search Ads, you can add extra pieces of information to your ads, known as ‘extensions’.
Extensions are a fantastic way to make your ad stand out and give you the edge over your competitors. Google tracks these extensions too, so you can see at a glance which are working and which need improving.
You can add as many extensions as you like, and they are free to add – you’re only charged when people click on your ad.
You can add different types of extensions to your ads, including telephone numbers, contact forms, reviews, site links, and promotions.
In this article, we’ll be taking a look at the promotion extension and how you can use it to entice people to buy your product or service.
What is the promotion extension?
You can use the promotion extension to showcase specific sales, offers, and campaigns. For example, if you sell flowers and you want to promote your Mother’s Day campaign, you can highlight this alongside your standard Google Ad.
You can offer a monetary discount or a percentage discount for your promotion.
The promotion will appear as a bold label and display a price tag icon next to your ad on mobile, helping it stand out amongst the other ads.
How do I access promotion extensions?
What are the benefits of the promotion extension?
Like all extensions, you can set your promotion up at account, campaign or ad group level
The final word on Google Ad promotion extensions
Google launched the promotion extension to help businesses promote their wares for Black Friday 2017. It did not go unnoticed by Google customers, who appreciated knowing which companies had the best deals on the products they wanted!
The promotion extension is one of the best-loved extensions by Google Ads users too. This type of extension has the highest click-through rate and conversion rate of all of the extensions available!If you haven’t used promotion extensions before, we would definitely recommend giving them a try. They’re free to set up, so you have nothing to lose!