How to Find the Best PPC Keywords for Your Campaign

keyword research

Online businesses need to tap the right marketing channels to increase their sales and grow, and PPC is one of them. By targeting the right PPC keywords, you can connect with your target audience and make the most of your PPC campaigns. But how do you find the best PPC keywords for your PPC campaign? Of course, with proper research! Researching the right keywords for your campaign may involve several steps, but the process is pretty simple. Let’s take you step by step and understand how you can find the winning keywords for your PPC campaigns.

1. Set The Goals For Your PPC Campaign

You can’t choose the best keywords for your campaign unless you have a clear goal in your mind. So, first define the goals you want to achieve with your PPC campaign and then begin your keyword research. Here are a couple of goals you’d want to keep in mind:

  • Metric goals: The number of clicks/conversions you’d like to achieve in a particular timeframe.
  • Conversion goals: The precise action you’d like your website visitors to take as they trickle down the funnel.

With these goals, you can get an idea about the search intent of the visitors – what’s on their mind when they click your ad. Make sure you pick keywords that align with your goals and the objectives of your website visitors.

2. Brainstorm Keyword Ideas

With the goals set, start brainstorming keyword ideas. Write down the terms that come to your mind. Put yourself in your audiences’ shoes and think about what they’d search for when looking for your products or services. For better organization, you should create keyword lists and put all your keywords into different categories. The categories can include:

  • Branded Keywords
  • Product- Or Service-Specific Keywords
  • Feature-Specific Keywords
  • High-Intent Keywords

After doing the guesswork, move on to the next step.

3. Do Competitor Research

Another straightforward method to come across the best PPC keywords is to look into your competitors and see what they are targeting. With proper competitor research, you can even find out the keywords they are bidding on the most and what they are already ranking for. Try to find high-value keywords that might benefit you and determine what your competitors are spending on those keywords. Outbid them to seal the top spot and take away some high-value traffic.

4. Use Keyword Research Tools

You can also use free and paid tools to create your own keyword list. Some reliable names here include:

  • Ahrefs
  • Keywords Everywhere
  • Spyfu
  • Google Keyword Planner

These tools come with plenty of intuitive features and can pinpoint the best keywords that will yield great results for your PPC campaign.

5. Don’t Overlook Keyword Metrics

Once you have prepared your keyword lists using all the methods above, choose the right keywords to target by looking into some keyword metrics. Two key metrics that you can’t afford to overlook are Search Volume and Cost-Per-Click (CPC). To get the best results, you should be targeting keywords that have high monthly search volume and higher CPC. Just make sure that the CPC is not too high for your budget.

Finding the best PPC keywords is crucial for running successful PPC campaigns. You should take your time and do thorough research to find the best keywords to boost your ROI.

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