3 PPC Trends To Watch In 2013

Connecting Communication
By now, most companies realize how important it is to establish a strong social media presence. Social Media allows you to communicate with customers and manage brand image, creating a company account just isn't enough. Push to connect your accounts and create a social media footprint on the internet. Wrote a new blog post? Share it on Facebook, Twitter & Linked In. Have a new Facebook contest? Add it to your PPC landing page! Exhaust and connect all channels of outreach so your content is shared, liked, and passed along to as many potential customers as possible!

Go Mobile
Mobile Advertising is one of the newest marketing opportunities you should take advantage of in 2013. With the amount of time people spend searching, shopping and sharing on their smart phones, you can't afford not to get involved. Make sure your website is optimized for mobile visits and don't forget to run targeted mobile PPC campaigns!

Click Fraud Attacks
Unfortunately, not all of 2013's trends will be positive. As pay-per-click opportunities increase, so do click fraud attempts. It is estimated that approximately 17%-29% of clicks are fraudulent, and PPC platforms such as Google AdWords and BingAds will neither display specific information about click fraudsters, nor will they provide real-time alerts when suspicious click activity has been recorded. Static PPC campaigns are the most prone to click fraud attempts, so be pro-active in 2013. Take advantage of ClickReport's free 10 day trial, and see exactly who's clicking on your ads.

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