4 Tools That Should be in Every PPC Campaigner’s Toolbox

The next time that you are around someone who loves to build things, look at their tool chest. Do not look at the big tool chest that sits in the corner for special occasions, but the small tool chest that goes almost everywhere with them. This tool chest holds their most treasured processions, and with the tools in this chest, the do-it-yourselfer can accomplish almost any construction task. It should be the same with your PPC campaign tool chest. Yet, many people try to run their campaigns without opening their toolbox, the equivalent of a carpenter trying to build something without their tools. Here are four tools that every PPC Campaigner should have in their toolbox:

1. Dimensions Tab

One tool that PPC campaigners should become very familiar with is the Dimensions Tab. Located in your Google Ads account, this report lets you quickly analyze changes that occur in your account quickly. The report even helps you analyze what may have caused these changes in your activity. A great carpenter may not admit to looking at an instruction manual often, but they do look. This is your instruction manual use it wisely.

2. Billing Tab

When a carpenter heads out to do a paid job, they provide the buyer with an invoice. The billing is agreed on ahead of time. The Billing Tab in Google Ads allows you to do the same thing. It allows you to set the amount of money that you are willing to spend in a particular period. The billing tab also allows seasonal PPC campaigners to set which periods they will spend the most money.

3. Bulk Operations

The next tool that PPC campaigners need to use in their campaigns is Bulk Operations. If you have ever watched a master carpenter work at his trade, then you know that he can get things done in half the time it takes other people to do the same thing. It is because they know what they are doing. Under the bulk operations tab, PPC campaigners can set rules for running their own campaigns. Using the bulk edit tab, you can easily raise all your first page bids, change the dates on your ads, and many more things. It will save you hours of work.

Under the Bulk Operations tab is the Scripts. Scripts are like the multi-tipped screwdriver. There are so many things that you can do with it like API reports, graphing, creating thousands of ads in seconds, generating return on investment reports, keyword tracking, and analyzing performance. While scripts can have a steep learning curve, keep going until it fits perfectly in your hand just as a favorite screwdriver fits in the carpenter’s hand.

4. Search Funnels Tab

The last tool that every PPC campaigner should have in their toolbox is the search funnels tab. Campaigners can do all types of amazing things with this tool. Some of the things that the search funnel tab allows campaigners to do is see their assist clicks, assist impressions, click assisted conversions, impression assisted conversions, click assisted conversion values, and impression assisted conversion values. Armed with this information, campaigners can tweak their campaigns to achieve the very best results.

Just like the master carpenter has certain tools that he never starts a project without, so should the PPC campaigner.  Hopefully these four tool suggestions will improve your pay-per-click campaigns and help you make even more money with your advertising!


This week's ClickReport.com Click Tip provided by:

Paul Smith
Pay Per Click Consultant

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