If you haven’t set up Google Tag Manager (GTM) for your website already, you definitely should. It allows you to add coding to your site without needing a web developer, lets you troubleshoot any performance issues and best of all… it’s completely free!
Another advantage of GTM is that you can use it to improve your PPC conversion tracking. This gives you a better handle on how people came to your site, what PPC platform they used and what they did when they visited.
Interested? Here’s how to do it.
The great thing with GTM is that you can use it with all PPC platforms you make use of, from Google Ads and Microsoft Advertising, through to Facebook and LinkedIn.
How to add PPC tagging to Google Tag Manager
In this example, we’ll be adding Google Ads to GTM.
Adding remarketing to Google Tag Manager
If you use remarketing in any of your PPC campaigns, GTM lets you quickly add tags to your website. You can even add a Facebook Pixel, although this will soon be phased out with third-party cookies disappearing from Chrome.
To add a Google Ads remarketing tag to GTM, grab its conversion ID from Google Ads (you don’t need a conversion label for remarketing). Next, click add a new tag in GTM and paste your ID in. Decide where on your site you would like your remarketing tag to fire (you can select across all pages if you want to), then preview and submit.
Adding your PPC tags to Google Tag Manager gives you a lot more control over how you manage your PPC platforms. You can make changes directly within GTM and test your tags before launching to make sure they pull in the vital marketing data you need.
How will you use Google Tag Manager to help your website grow and evolve?