As you may know, Google Ads Remarketing is a great way to continue to market to Google users that have already expressed an interest in your site. Here are three easy tips to getting more out of an Google Ads Remarketing Campaign:
1. Review the Automatic Placements and Exclude Irrelevant Placements As Necessary. Often over looked due to the nature of a remarketing campaign, periodically reviewing the Automatic Placements and excluding very irrelevant sites will help keep your your remarketing campaign focused. An example would be to exclude video game sites which will rack up Impressions but no Clicks in short order.
2. Take Advantage of a Second Chance with Fresh Ads. This should go without saying, but I see this far too often with the same (or very similar) ads being used on a remarketing campaign as are used in a search campaign. The power of remarketing is that you know a Google user is already interested in your site enough to visit at least once. Take full advantage of this knowledge by using ads specific to past visitors. Something as simple as a discount to entice a remarketing target back to your site for another chance at converting.
3. Segment and Segment Some More. Create individual Remarketing Lists to target different prospects as well as current customers. The more Remarketing Lists you you have the more you can hone in on the specifics of an Audience segment and communicate with them more effectively. An example of this would be to have a Remarketing List dedicated to current customers to introduce them to new products and services.
These are just a few easy tips that will help the average pay per click advertiser get more out of their remarketing campaigns. Remarketing is a flexible and powerful option in Google Ads that with a few tweaks can bring you optimized PPC results.
This week's ClickReport.com Click Tip provided by:
Personal PPC Pro