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Google Ads IP exclusions

Turn repeat-click evidence into a controlled Google Ads exclusion workflow

Use repeat visitor and IP evidence to decide which Google Ads exclusions deserve action, then keep the reason attached to the campaign.

What you can verify

  • How repeat visitors and IPs are surfaced before exclusion
  • Why campaign-level approval matters for Google Ads actions
  • How exclusions connect back to investigation history

What it does

See the workflow before setup

Exclusion decisions backed by evidence

Review repeat visitors, IP spikes, and unusual campaign context before exclusions are applied.

Google Ads scope

Use connected Google Ads customers and approved campaigns for the published in-app exclusion workflow.

Operational history

Keep track of when exclusions were recommended or applied, what evidence supported them, and how they relate to traffic patterns over time.

Decision-ready workflow

Keep the exclusion logic visible before any exclusion is approved or applied.

Why it matters

Clear signals make action easier

ClickReport is not just a raw IP list. It is a workflow for deciding and documenting exclusions responsibly.

Less guesswork

Understand the exclusion logic before connecting Google Ads or allowing campaign-level actions.

Stronger trust

Treat exclusions as a documented operational process rather than a raw IP list.

Cleaner setup path

Move from review into setup with the approval model already clear.

What this workflow clarifies

  • How repeat visitors and IPs are surfaced before exclusion
  • Why campaign-level approval matters for Google Ads actions
  • How exclusions connect back to investigation history

Common questions

Answers before you set up

Does ClickReport apply exclusions outside Google Ads?

No. This workflow is focused on helping owners make Google Ads exclusion decisions. Microsoft Advertising and other platform actions remain manual, while alerts and exports remain available separately.

Is this page the same as the account Google Ads exclusions screen?

No. This page explains the workflow. The authenticated page remains the place where connected customers manage exclusions.

Ready to explore?

Start your free 14-day audit

Move from workflow review into a Google Ads Click Waste Audit when you are ready. Account-specific data and controls stay inside your signed-in workspace.